Backstory & Goals
Reliant on the pop up stores for adequate sales.
Viral hype died off quick and was not sustainable
One day a video explaining the concept behind the gift went viral. Millions of views online with tons of orders coming in. HOWEVER, The spark died off within 2 weeks and business died down to a halt just as it was before the viral spike.
"Customers don't understand that these bouquets are actually cupcakes!"
Using our D4 framework we built an ad funnel with tailored messaging across the customer journey to maximize conversions.
Education/hype → education/use cases → promotions etc.
Instituted capacity management processes through building an operations dashboard that allows for rapid operational decisions.
Projected holiday sales in combination with operational limits to inform hiring, inventory purchasing and to minimize food waste.
Made the business
more sustainable by reducing waste.
Skyrocket growth by
increasing sales while simultaneously improving
Going From Viral Sensation to Sustainable Sales
Scaling Revenue Through Data-Driven Insights
Despite having physical locations, the business thrived
by its online traffic. After discovering a winning campaign
combination, we were able to replicate success in new
locations. Rapid testing continued which allowed us
pivot strategies as the market changed.
What Our Clients are Saying...
...where do I start
We’re at a point where we just gave them total control over our ad spend because we trust them so much. It’s weird.