Google PPC for Scale: How Does It Work and What You Need to Know | JUNE 27, 2022
If you’re running an ecommerce store, then you know that paid search is a great way to bring in traffic and sales. But what about scaling your Google PPC campaigns? Today we are going to discuss how Google PPC works and how you can scale your campaigns for even more traffic and sales!
When you create a Google PPC campaign, you are essentially bidding on keywords that you want to show up for. The higher your bid, the more likely you are to show up in the search results. But it’s not just about bidding high, you also need to make sure that your ad is relevant to the keyword that you’re targeting. Don’t try and sell a product to someone that has no interest in it!
Once you have your campaign up and running, you’ll want to start monitoring your results. Google provides a lot of data on how your ads are performing and it’s important to keep an eye on things like click-through rate (CTR) and conversion rate. If you see that your CTR is low, then that means that people are seeing your ad but not clicking through. This usually means you need to adjust your ad copy.
Another important metric is Google’s quality score. This is a measure of how relevant and useful your ad is to the people who see it. A high-quality score means that Google thinks your ad is relevant and useful, which in turn will lower your costs per click and help you get more traffic!
Conversion rate is always important when looking at the effectiveness of a google ad. If you are selling a product, you want people to actually buy it! A low conversion rate could mean that your ad is not relevant to the keyword you’re targeting, or that your landing page is not effective. A simple fix is to do a website audit and see how you can improve your conversion rate.
When should you scale your google ads?
If you’re seeing a good return on investment (ROI), then it might be time to start scaling your campaigns. The best way to do this is by increasing your daily budget and adding more keywords to your campaign. You can also try different ad types, such as Google Shopping ads, which can help increase traffic to your ecommerce store and solidify your brand as a trusted expert in the field.
You can also scale your ads by hiring a Marketing Agency that specializes in PPC. This can be a great way to get more traffic and sales without having to do all the work yourself!
We hope you found this blog post helpful! If you have any questions about Google PPC or ecommerce marketing in general, feel free to reach out to us. We’re always happy to help!
If you are looking for more ecommerce tips, check out our blog! We post new content every week on a variety of topics, including ecommerce marketing, Shopify tips, and more!