If you are an ecommerce business owner who is making more than 50k a month, you are losing money. That may sound like a bold statement, but it’s true. In this article, we will discuss why results-driven marketing is so important for ecommerce businesses and outline some of the best practices for running successful marketing campaigns. We’ll also cover how much money you could be losing by not implementing these strategies!

What is Results and Data Driven Marketing?

Results and data driven marketing is a process where you track, measure, and analyze the results of your marketing campaigns in order to optimize them for maximum ROI. This means that you are constantly testing different variables (such as ad copy, image, target audience, etc.) to see what works best for your business.

Why is it so important for ecommerce businesses?

There are a few reasons why results-driven marketing is so important for ecommerce businesses. First of all, it allows you to track your progress and see what’s working and what’s not. This information is invaluable when it comes to making decisions about where to allocate your resources. Secondly, results-driven marketing helps you avoid wasting money on ineffective campaigns. And lastly, you can truly identify and craft your Ideal Client Profile (ICP) when you have results to back up your marketing efforts.

How much money could you be losing?

The answer to this question depends on a number of factors, but the short answer is – a lot. If you are not tracking your results and making data-driven decisions, you are likely leaving a lot of money on the table. In some cases, businesses have been known to lose millions of dollars due to ineffective marketing.

So, what can you do to make sure that you’re not losing money?

There are a few things that you can do to make sure that your ecommerce business is running efficiently and effectively. Make sure that you have a clear understanding of your ICP. Once you know who your ideal customer is you can start making ads tailored towards them and expand your sales per customer. We have mastered data driven marketing and use this idea in every single campaign we run. Push analytics was founded on this entire principle. 

When we approach a campaign, we always focus on the data and how much money you could be leaving on the table. This is why we always start with a data driven analysis of your marketing.  This allows us to understand what is currently working in your marketing efforts and where there are potential areas of improvement. After we have a solid understanding of your data, we craft a results-driven marketing strategy that is tailored to your business and your goals.

Using our D4 framework (Data, Driven, Decisions, Daily) we find the best way to implement this and constantly evolve to make sure you are always growing. This is why most of our clients see 400% return on their marketing budget! 

If you are interested in learning more about results-driven marketing or how we can help your ecommerce business grow, contact us today! We would be happy to chat with you about your specific needs and goals.