Why Building an Email List That Drives Results for Your Shopify Store is so Important
Why Building an Email List That Drives Results for Your Shopify Store is so Important | JUNE 14, 2022
Almost every ecommerce business owner knows that email marketing is a powerful tool. But many merchants don’t know how to build an email list that will actually drive results. In this blog post, we’ll outline why and how building an email list generates consistent sales and revenue for your Shopify store.
Here’s what we’ll cover:
– Why email marketing is critical for your ecommerce business
– How to get started with Email Marketing on Shopify
– What are the most effective strategies for building an email list?
– How to measure the success of your Email Marketing campaigns.
Email marketing is a critical part of any ecommerce marketing strategy because it is one of the most effective ways to generate sales and revenue. Email marketing allows you to build relationships with your customers, promote your products, and drive results.
To get started with email marketing on Shopify, you’ll need to sign up for an Email Service. Some of our favorites are Mailchimp, Klaviyo, and Omnisend. These Email Service providers will allow you to create Email Marketing campaigns, segment your list, and track your results.
The most effective strategies for building an email list are through offering incentives to sign up, using popups and forms on your website, and running social media ads.
Offer a discount, free shipping, or a free gift when customers sign up for your email list. This incentive should be something that is valuable to your customer base and will encourage them to sign up.
You can also use popups and forms on your website to collect emails. Popups are an effective way to collect emails because they focus on converting the customer into a long-term user of your product or service.
Finally, you can use social media ads to build your email list. Social media ads allow you to target a specific audience and collect their contact information.
Once you have a solid Email Marketing strategy in place, it’s important to measure the success of your campaigns. The best way to do this is to track your open rate, click-through, and conversions.
Email marketing is a powerful tool that can help you drive sales and revenue for your Shopify store. By following the tips outlined in this blog post, you can start building an email list that will generate results for your business!
If you need help getting started or optimizing your Ecommerce store for maximum conversions, contact us today!