What was in the way
Veiled Collection started as a husband-and-wife modest fashion business selling at pop-up events. Those events brought in most of its sales, and when the events stopped, so did the sales.
The owners had tried Facebook ads but couldn't get them to grow. The product was hard to target, and the main search terms had little volume on Google.
What we did
- Tested ads fast. We tried many mixes of audience, creative and ad type, tracked results every day, and moved budget to what worked.
- Added Google Shopping. Products started showing up in Google Shopping, which became a new sales channel for the brand.
- Matched search ads to the Meta audiences. Google search ads targeted keywords that fit the people already buying from Meta ads, so the brand showed up on both.
- Added more ways to reach new buyers. As budgets grew, we added YouTube and creator videos run as ads. We also synced customer lists, so ads focus on people who haven't bought yet.
What changed
Once spend scaled, revenue grew fast, and the brand kept selling out faster than it could restock. Veiled Collection has brought in more than 50,000 new customers. Its sales no longer depend on in-person events.
The owners now get updates on their ads every day. A small pop-up business is now a known name in its niche, with customers outside the US.
