A HubSpot Platinum partner that sets HubSpot up around the way your team sells
Push Analytics is a HubSpot Platinum Solutions Partner. We set up HubSpot, move your data out of Salesforce, Dynamics, Zoho, Pipedrive or spreadsheets, and connect it to your accounting system, ERP, online store or other tools. Your team is trained on the setup before we hand it over.
Free, 30 minutes, and you'll leave with at least one clear next step.
Where HubSpot setups usually go wrong
Most HubSpot accounts we're asked to fix have the same four problems. They come from how the account was set up, and they can be fixed.
The deal stages don't match how you sell
The default stages were left in place, or someone copied a template from a software company. Reps skip stages or track where deals stand in a spreadsheet, so the forecast means nothing.
The data came in dirty
Contacts were imported without matching them to companies. Duplicates pile up, the same customer shows up three times, and the team doesn't trust the lists enough to email them.
HubSpot can't see orders
Orders, invoices and inventory live in the ERP or in Shopify. Sales has to ask accounting what a customer bought last year, and marketing can't tell which campaigns led to revenue.
It has no owner after launch
The person who set it up left. New properties get added with no naming rules, workflows fire in the wrong order, and the reports slowly drift away from reality.
What does HubSpot setup and onboarding include?
A HubSpot setup turns an empty account into the system your team runs the business on. We learn how you sell before we touch a setting in HubSpot. Before we build anything, we sit with your sales, marketing and service leads. We walk through a few recent deals from first contact to signed order. That tells us what the deal stages should be, which fields matter, who owns each step and where the handoffs happen.
With that agreed, we build it. We set up users and permissions, the fields you need on contacts, companies and deals, and deal stages that match how you sell. We add lead routing so new leads reach the right rep, plus your website forms, email templates and sequences. Last come the automations that move records along and the dashboards your managers will check every Monday.
We set up Sales Hub, Marketing Hub, Service Hub and Content Hub, alone or together. A manufacturer might need Sales Hub with a quoting process. A professional services firm might need a pipeline for proposals and renewals. An online brand might need Marketing Hub tied to its store. The setup follows the business.
The last part is training. We train each team on the parts of HubSpot they'll use, with their own data, and we record the sessions so new hires can catch up later. You also get written notes on how the account is set up, so the next admin doesn't have to guess.
How a HubSpot setup runs
- Week 1
Map how you sell
Working sessions with each team to trace recent deals, list the systems involved and agree on what a good result looks like.
- Weeks 2 to 3
Build the foundation
Fields, deal stages, users, permissions, lead routing and data cleanup rules. Nothing gets imported until this is right.
- Weeks 3 to 5
Move data and connect systems
Import and clean your records, then connect HubSpot to your accounting system, ERP, store, ad accounts or other tools.
- Weeks 4 to 6
Automate and report
Workflows, sequences, forms and the dashboards each team needs. We test them against your records before switching them on.
- Final week
Train and hand over
Training for each role, recorded sessions, written notes and support after launch while your team settles in.
How we handle HubSpot differently
A CRM only pays off when it matches how your team sells. This is how our HubSpot work compares with a typical agency.
| What you get | A typical agency | Push Analytics |
|---|---|---|
| Process | Sets up the software the way it is asked | We dig into how your team sells and works first, then build HubSpot around that process |
| Method | A standard setup checklist | Our own methods built over years of client work (we have been growing and optimizing businesses since 2013), including our Friction Point Analysis |
| Industry experience | Surface knowledge of your industry | Years of hands-on work in manufacturing, distribution, construction, ecommerce and restaurants |
| CRM and sales experience | Knows CRMs from training and certifications | Our team has run CRMs and worked in sales firsthand, so we build for how sales teams work day to day |
| Process improvement | Stops once the software is live | Keeps improving your sales and service processes after launch, and trains your team |
| HubSpot partner level | Varies | HubSpot Platinum Solutions Partner |
| How results are judged | Whether the setup was delivered | The full set of business fundamentals, measured against targets we agree on with you at the start |
| Reporting and access | A monthly report and a monthly call | Daily updates, weekly reports, a weekly meeting with you and day-to-day access to the team doing the work |
Every agency is different; this is how we work.
How do you move from Salesforce to HubSpot?
A CRM migration is mostly a data project. The tools that copy records from one system to another work fine. The hard part is deciding what to bring, cleaning it on the way, and making sure nothing important gets lost. We do the planning before anyone presses import.
For a Salesforce migration, we start with an inventory of what's in your org. That means standard objects like leads, contacts, accounts, opportunities and cases, any custom objects, the fields on each one, the record types, and the automations that run on them. Salesforce and HubSpot organize some things differently. Salesforce keeps leads and contacts as separate objects, for example, while HubSpot uses one contact record with a lifecycle stage. We write a field map that shows where every piece of data lands, and we agree with you on what doesn't need to come across.
Next we clean. We merge duplicates, fix broken company links, standardize values like states and industries, and archive records untouched for years. A test migration follows, with a sample of your data. We check it with your team, fix what's wrong and run it again. Only then do we move everything, including notes, tasks, emails, attachments and deal history where the tools allow it.
We also rebuild the automations. Salesforce flows and process rules don't transfer on their own, so we recreate the ones you still need as HubSpot workflows, and we use the move as a chance to drop the ones no one remembers building.
We've done this for a client that ran sales on Salesforce, spreadsheets and manual steps. We moved it to HubSpot and built a sales process connected to its back-office system. Salesforce was retired, and the team got hours back every week.
We migrate from other systems too, including Zoho, Pipedrive, Microsoft Dynamics, older CRMs and plain spreadsheets. The steps are the same. Our Salesforce to HubSpot migration checklist lays out each one.
Can HubSpot connect to the other systems we use?
Yes, and for most of our clients this is the part that matters most. HubSpot is where sales and marketing work. Your accounting system or ERP is where orders, invoices, pricing and inventory live. Your online store is where web orders happen. When those systems can't see each other, people copy data by hand and the reports disagree.
Connecting them starts with a decision about who owns what. We write sync rules that say which system is the source of truth for each piece of data. The back-office system usually owns customer account numbers, credit terms, prices and order history. HubSpot usually owns contacts, marketing consent, deal stages and activity. Without those rules, two systems overwrite each other, and the problem stays hidden until a customer gets the wrong price.
Next comes how to connect. HubSpot's App Marketplace has ready-made connectors for many accounting systems, ERPs and online stores. Sometimes those cover what you need. When they don't, we use a middleware tool or build a custom connection through HubSpot's API. We pick the simplest option that will hold up, and we document it with a diagram of what moves where and how often.
Photon Brothers kept design, inventory and finance data in separate systems. We connected them around HubSpot so the data moves on its own, which saves the team about 10 hours of data entry a week.
For companies with an ERP or accounting system, a typical connection brings order history, open quotes and account status into HubSpot, so reps can see what a customer bought and marketing can build lists from past purchases. Our guide on how to connect HubSpot to your ERP walks through the options.
For companies that sell online, a Shopify connection brings customers, orders and products into HubSpot. That helps when you also sell through reps, run a service team or want one view of every buyer. If your store runs email in Klaviyo, we make sure the two tools don't fight over the same customers. See our email marketing work for how we split the jobs.
We also connect HubSpot to ad platforms, so Google, Meta and LinkedIn learn which leads became customers. That's covered on our ad tracking and reporting page.
We map it with you before we connect anything
Most integrations fail because no one agreed how work should flow, or which system is right when two disagree. So we work through it with you, step by step, and your team signs off before we build anything.
Stage 1: Audit how work moves today
We sit with each team and follow recent deals, orders and customers through every system you use.
We spend time with marketing, sales, service and finance, and follow a few customers from first contact to paid invoice. We note every place someone types the same thing twice or waits on another team for an answer. You come away with a map of how work moves today, in your team's own words.
You get A map of today's process, with double entry and gaps marked.
Stage 2: Design the flow you want
Together we decide what should happen at each handoff, from a new lead to a won deal to a delivered order.
We walk your team leads through each handoff and agree what should happen there, and who owns it. The leads for each team and the person who runs your other system all take part. You get one simple flow that everyone has agreed to before anyone touches a system.
You get An agreed flow for how work should move.
Stage 3: Set the source of truth
We help you pick which system owns each record and which few records move between them.
We go through each record, such as companies, contacts, products, prices and orders, and agree which system is the source of truth for it. The owners of each system make the calls, and we bring what we have seen work at other companies. You get a record ownership list like the one below, plus the short list of records that move between systems.
You get A record ownership list, like the one below.
Stage 4: Write the exact steps
You sign off on every field, trigger and sync direction before we build.
We write down every field that moves, what makes each sync run, and which way it goes. Your HubSpot admin and the owner of the other system review it line by line and sign off. You get a written spec and a fixed scope, so everyone knows exactly what will be built.
You get A written integration spec and a fixed scope.
Stage 5: Build, test and train
We build the connection, test it on live records, then train each team on what changes in their day.
We build the connection and test it on live records before anyone relies on it. After that, we train each team on what changes in their day, starting with the people who use it most. You get a working connection and a team that trusts the data in it.
You get A live integration your team knows how to use.
Step 3 in practice: which system owns each record
Here is a typical list for a company that runs HubSpot next to an ERP or other back-office system. Yours will differ, and working it out with you is part of the job.
HubSpot (CRM) governs
- Leads and contacts
- Companies and buying roles
- Deals and quotes in progress
- Marketing and email activity
- Sales tasks and follow-ups
- Service tickets
Shared, synced one way
- Customer account, once created ERP to CRM
- Order history and status ERP to CRM
- Won quote becomes a sales order CRM to ERP
- Contact details CRM to ERP
ERP or back-office system governs
- Products and services
- Pricing and price lists
- Inventory and availability
- Orders and invoices
- Fulfillment and delivery
- Credit terms and payments
How do you keep marketing, sales and service on the same numbers?
RevOps is short for revenue operations. It's the work that keeps marketing, sales and service on the same data and the same process. In plain terms, a lead should move from the first form fill to a signed order without falling through a crack. And everyone should agree on the numbers along the way.
In HubSpot, that means lifecycle stages everyone uses the same way and lead scoring that sales trusts. It means routing rules that get new leads to a rep fast. It means clear handoffs from marketing to sales and from sales to service. And it means data rules that stop duplicates and junk from creeping back in.
We do this as part of a setup or as ongoing support after launch. Ongoing support is a monthly retainer where we handle admin, new workflows, report changes, integration fixes and new HubSpot features as they roll out, including HubSpot's AI agents. It suits companies that need HubSpot looked after but don't need a full-time admin.
What reports will we get?
Reports are where a good setup pays off. Once the data is clean and the systems are connected, HubSpot can answer questions that used to take a spreadsheet and a free afternoon.
We build dashboards for each audience. Owners and leadership see revenue by source, the sales forecast and how long deals take to close. Sales managers see deals by stage and rep, deals that have gone quiet and win rates. Marketing sees which campaigns and channels bring leads that become customers. Service sees ticket volume and response times.
For companies running ads, we connect spend to results so you can see what each channel brought back in deals or orders. If you want to go deeper on that, our ad tracking and reporting service builds a single view across ad platforms, HubSpot and Shopify.
Examples by industry
Manufacturers
Quote pipelines and order history from the ERP, so reps see what each account bought.
ManufacturingConstruction
A bid pipeline from invitation to award, with a clean handoff to the team doing the work.
ConstructionOnline brands
Store orders in HubSpot and one view of every buyer, online and wholesale.
EcommerceMore HubSpot work
Photon Brothers saves about 10 hours a week by connecting HubSpot to its other systems
Charlie Hustle grew its Missouri customer list by more than 2,600%
A commercial oven maker put its forgotten leads back in front of sales in just over 45 days
Read the case studyA top Amazon selling course moved from group chats to one HubSpot system
Read the case studyHubSpot features we set up
Pick a feature to see what it does, which plan it needs and how we set it up in your account.
Breeze AI agents
Breeze AI agents
Which HubSpot AI agents are worth turning on, what they cost in credits, and what to clean up in your CRM before you start.
See how we set up Breeze AI agentsProspecting Agent
Let an AI agent watch your target accounts for buying signals and draft emails your reps approve before anything goes out.
See how we set up Prospecting AgentCustomer Agent
Answer order, product and policy questions around the clock from your own help content, and hand the hard ones to your team.
See how we set up Customer AgentData Agent
Have AI research every account and fill in the CRM fields your team sorts by, such as whether a company is growing or which tools it uses.
See how we set up Data Agent
Sales
Buyer intent
See which companies are on your site or researching your category, then point reps at the few worth calling this week.
See how we set up Buyer intentWorkflows
Route new inquiries, chase follow-ups and hand off won deals automatically, so work stops waiting on someone's inbox.
See how we set up WorkflowsCPQ and quotes
Price books, tiered pricing, quote rules and approvals inside HubSpot, so reps send accurate quotes without a separate CPQ tool.
See how we set up CPQ and quotesRevenue Hub
Quote, invoice and collect payment from the deal record. What Revenue Hub replaces, and what should stay in your accounting system.
See how we set up Revenue Hub
Marketing
HubSpot AEO
See whether ChatGPT, Gemini and Perplexity name you when buyers ask who to buy from, and fix what's missing.
See how we set up HubSpot AEOLead scoring
Score leads on fit and engagement, so reps call the buyer who's ready before the student doing homework.
See how we set up Lead scoringReporting and dashboards
Dashboards leadership actually opens, plus attribution that ties events, ads and email to closed revenue.
See how we set up Reporting and dashboards
Data and integrations
NetSuite integration
Put NetSuite orders, invoices and items in front of your reps, and decide which system owns each record before anything syncs.
See how we set up NetSuite integrationData Hub
Sync HubSpot with your accounting, store or back-office apps, clean up records on a schedule, and run custom code inside workflows.
See how we set up Data HubData enrichment
Fill in job titles, industry and company size on your contacts and companies, and shorten forms, without spending HubSpot credits.
See how we set up Data enrichmentCustom objects
Track what your business really runs on, like projects, locations or contracts, as its own record in HubSpot. Needs an Enterprise plan.
See how we set up Custom objectsMCP server
Connect Claude, ChatGPT, Copilot or Gemini to your CRM so each person only sees what they're allowed to, and build custom agents on the same link.
See how we set up MCP server
More HubSpot services
CRM for manufacturers
How to choose a CRM for manufacturers: what it must handle, how HubSpot compares with Salesforce, Dynamics, Zoho and ERP CRMs, and when HubSpot isn't the fit.
CRM for construction companies
How construction companies should pick a CRM: bid tracking, GC and owner accounts, the Procore handoff, HubSpot versus construction CRMs, and when to skip one.
CRM for distributors
How distributors should choose a CRM: ERP order history, quote follow-up, outside reps, how HubSpot compares with ERP CRMs, and when HubSpot is the wrong pick.
HubSpot agency in New Jersey
Push Analytics is a New Jersey HubSpot Platinum partner and marketing agency. We set up HubSpot, connect your systems and run ads for growing businesses.
HubSpot agency for NYC
Push Analytics is a HubSpot Platinum partner with locations in New York, NY and Saddle Brook, NJ. We set up HubSpot and run ads and email for NYC companies.
HubSpot migrations
Move to HubSpot from Salesforce, Dynamics, Zoho, Pipedrive or spreadsheets. We map every field, test on a copy of your data and switch over on a quiet day.
Compare
Side-by-side comparisons of HubSpot with Salesforce, Zoho, Pipedrive and Klaviyo, from a HubSpot partner who says when another tool is the better pick for you.
HubSpot questions
How much does a HubSpot implementation cost?
The cost depends on how many hubs and teams you set up, how much data moves and how messy it is, and how many systems need to connect. We give you a fixed price in writing after the first call. Our guide on HubSpot implementation cost breaks down each driver, including HubSpot's own fees.
How long does a HubSpot setup take?
A single hub for one team with clean data usually takes a few weeks. Several hubs, a data move and an ERP connection can take a few months. You get a timeline in the written scope, and we don't import data until the foundation is right.
Do we need HubSpot Professional or Enterprise?
Most teams can run on Professional, which covers workflows, sequences and solid reporting. You need Enterprise for custom records, like a Project or Subscription record. We check what you need before you buy and tell you if a cheaper plan covers it.
Will my sales team actually use it?
They will if it saves them time. We build deal stages that match how your team sells, keep required fields short and train each team on its own data. For one client, eleven short training videos keep every rep on the same process.
Can we move our old CRM data into HubSpot?
Yes. We move data from Salesforce, Zoho, Pipedrive, Dynamics or spreadsheets and clean it on the way. We run a test move first and check it with your team before moving everything. See the migration checklist.
Can HubSpot connect to our ERP?
Yes, in most cases. HubSpot's App Marketplace has connectors for NetSuite, Business Central and other ERPs, and we use middleware or HubSpot's API when those don't fit. We start by writing down which system owns each piece of data. Read how to connect HubSpot to your ERP.
What if our HubSpot account is already a mess?
We start with an audit, then fix the foundation before adding anything new. For another client, the audit surfaced leads that had slipped through. All of them were back with sales in just over 45 days.
What happens after HubSpot goes live?
Your team gets recorded training and written notes on how the account is set up. Many clients then keep us on a monthly plan for admin, new workflows, reports and integration fixes. See how monthly work runs.
Related
Get a scope, a timeline and a price
On the call we'll look at your current setup, or your plans for one, and tell you what we'd do first. If there's a fit, you get a written scope with a fixed price.