Ads and email for fashion brands, judged on the clothes customers keep
Returns change what an ad is really worth. We run your Meta, Google and Klaviyo and report revenue after returns. Your budget goes to the ads whose customers keep what they buy.
Free, 30 minutes, and you'll leave with at least one clear next step.
What fashion founders bring up first
We hear these four on almost every call.
Revenue looks good until the returns come back
Ad reports count every order, including the ones that get sent back two weeks later.
The same styles and sizes keep coming back
Many returns come down to fit. A handful of products and sizes cause a big share of them, and the list has never been pulled.
Drops need everything to move at once
Inventory, creative, SMS and ads all have to be ready on the same day, and one late piece costs the launch.
Costs keep climbing
Shipping and ads cost more each year, so every returned order hurts more than it used to.
What is an ad worth once the returns come back?
Meta and Google report the sale the moment it happens. They never hear about the return. Picture one ad whose shoppers buy three sizes and keep one, and another whose shoppers keep everything. In Ads Manager, they look the same. In clothing, that gap can be large.
We pull returns from Shopify or your returns app and match them back to the order. Then each channel, campaign and product gets judged on the revenue customers kept. Sometimes the ad with the best numbers inside Meta turns out to send the most returns. Moving budget away from it can be a quick win.
The same report shows which styles and sizes come back most. That list goes to whoever owns product pages and size guides. Fixing the fit notes on a few products can cut returns more than any ad change.
How we work with womenswear brands
Womenswear brands usually see more returns than menswear, and fit causes a lot of them. That changes how we plan. We look at which sizes sell before you place a buy. We also set up exchange-first returns, so a wrong size turns into a second order instead of a refund. The emails that go out after purchase include fit advice for the exact piece they bought.
Creative carries a lot of weight here. On-model video, customer photos and styling content tend to drive womenswear ads, and they wear out fast. We keep new ads in testing on a steady schedule, so there's always something ready when a winner fades. Every channel gets reported on the sales customers keep, and the budget follows that number.
How we work with menswear brands
Menswear returns tend to be lower and steadier, so the job shifts. It's about winning the first order and then the reorder. Plenty of men find a brand that fits, then buy the same thing again in another color.
That makes Google Shopping strong for menswear, because shoppers search for specific products by name. It also makes the post-purchase emails important. Think restock reminders on basics, a note when their size is back, and a reason to come back next season. So we judge menswear ads on the repeat orders they lead to, as well as on the first sale.
First Stop Fashion, a men's streetwear brand with a store in New York, shows how this works. We ran Meta and Google together and judged both on total store revenue. We built automated email and text flows, and we reviewed results with the owners twice a month. Online sales more than doubled from 2024 to 2025.
Bags, shoes and accessories
Bags, footwear and accessories sit between fashion and jewelry. Footwear has the same fit problems as clothing. Bags and accessories behave more like jewelry, with higher prices, gifting peaks and slower decisions. See jewelry and accessories for how we handle those.
What we do for fashion brands
A dashboard of the sales customers keep
Revenue after returns by channel, style and size, next to ad spend and Klaviyo revenue.
Ad tracking and reportingMeta, Google Shopping and TikTok
On-model, customer-made and launch-day creative, with new ads tested every week.
Paid adsKlaviyo set up for fashion
Early access for VIPs, back-in-stock by size, fit advice after purchase and exchange-first returns.
Email marketingWholesale and direct together
Klaviyo for shoppers and HubSpot for boutiques and store buyers. Or everything in HubSpot, as Charlie Hustle chose.
HubSpotA daily read on the store
Data Driven Decisions Daily (D4) means daily updates, weekly reports and a weekly meeting. Our own tracking tools check ad results against your sales data, so you don't rely on GA4 or ad platform numbers alone.
Premium ecommerce brandsHow do you run a product drop?
A drop works when everyone is ready on the same day. About two weeks out, teaser creative goes live and the VIP list gets an early-access text. On launch day, ads are paced to the stock you actually have, so you don't pay to send people to sold-out sizes. Afterward, back-in-stock alerts go out by size, and slow sizes get their own push before anything gets marked down.
We plan the calendar with you a season ahead. That way creative, stock and email aren't decided the week before.
How Veiled Collection outgrew its pop-ups
Veiled Collection started as a husband-and-wife modest fashion business. Most of its sales came from in-person pop-up events, and when the events stopped, so did the sales. The owners had tried Facebook ads on their own and couldn't get them to grow. The product was hard to target, and few people searched for it on Google.
We tested many mixes of audience, creative and ad type, checked results every day and moved money to what worked. We added Google Shopping as a new sales channel. Google search ads went after the keywords that matched the people already buying from Meta ads. As budgets grew, we added YouTube and creator videos run as ads.
Veiled Collection has brought in more than 50,000 new customers, and the brand kept selling out faster than it could restock. Its sales no longer depend on in-person events. Read the Veiled Collection story.
They grew our business 3X per year, two years running. And we're not done. We're at a point where we just gave them total control over our ad spend because we trust them so much.
Selling the message as well as the shirt
Some apparel brands sell a feeling more than a garment. Charlie Hustle makes vintage-inspired shirts that celebrate Kansas City and the Midwest. Someone who buys a Kansas City shirt wants more Kansas City gear, so a generic t-shirt email misses.
We connected Shopify to HubSpot and grouped customers by what they ordered, such as a city or a team. Those groups now drive email, text and Google Ads, and the Missouri customer list has grown more than 2,600%.
Pages for specific kinds of clothing brand
Modest fashion
Ramadan and Eid planning, length-based returns and finding shoppers without religion targeting.
Modest fashionStreetwear
Drops, text lists and the everyday line, for brands with a store, a website or both.
StreetwearClothing brands and fan gear
Customers grouped by the team, city or cause they buy for, across email, texts and ads.
Clothing brands and fan gearMore specific pages
Pick the page closest to your business. Each one covers the problems we see most in that part of fashion and apparel.
Modest fashion
Meta, Google and YouTube ads, plus email and SMS, for modest fashion brands. We helped Veiled Collection win 50,000+ new customers. See how we plan Ramadan.
Streetwear
Meta, Google, email and SMS for streetwear and menswear brands. First Stop Fashion more than doubled its online sales in a year with us. See how we run drops.
Clothing brands and fan gear
Email, SMS and Google Ads for clothing brands and fan gear, grouped by the team or city each customer loves. Charlie Hustle grew one list by more than 2,600%.
Fashion and apparel questions
What is a good ROAS for a clothing brand?
The right number is your own break-even point after returns and margin. A brand with high margins and few returns can live with a lower ROAS (return on ad spend) than one with heavy returns. We set the target from your Shopify data.
How do returns change what we can spend on ads?
Returns lower what each sale is really worth, so they lower what you can afford to pay for it. If many orders on a style come back, the budget for that style has to shrink to match. We report ad results after returns so you can see this by product.
How do you reduce clothing returns?
Start with the size guides on the products that come back most. Add fit advice to post-purchase emails and offer exchanges first. Set clear rules for people who return most of what they buy.
How do you run a product drop?
Give VIPs early access by text and start teaser creative about two weeks out. Pace launch-day ads to your stock, and turn on back-in-stock alerts by size.
Should menswear and womenswear be marketed differently?
The tools are the same. The creative, the timing and the return planning differ, so we report them separately.
Is Meta or Google better for a fashion brand?
Most fashion brands need both. Meta finds new customers through creative, and Google Shopping catches people searching for a specific product. We compare them on the revenue customers keep.
Do you work with fashion brands in New York?
Yes. We have locations in Saddle Brook, NJ, and New York, NY, and work with brands across the US. First Stop Fashion, a streetwear brand with a store in New York, more than doubled its online sales with us.
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See what your ads earn after returns
We'll look at your Meta, Google and Klaviyo on the call and show you what changes once returns come out.