Free calculators for the numbers behind your ads, email and leads
Type in your own numbers and get the answer right away. No signup and no email gate. Each tool shows its formula and a worked example, so you can check the math.
Find the ad return you need to break even
See the lowest return on ad spend that still covers product cost, shipping, fees and returns on every order.
Gives you: break-even ROAS, break-even cost per order (CPA), contribution margin per order after returns.
Open the calculator Free calculatorFind the most you can pay to win a new customer
Work out the most you can spend to win a customer, from the first order alone up to a full year of repeat orders.
Gives you: max CAC to break even on the first order, max CAC within your payback target, max CAC on 12-month value.
Open the calculator Free calculatorEstimate what your email list could bring in each month
Estimate monthly campaign revenue from your list size, send count and your own open, click and order rates.
Gives you: estimated monthly email revenue, estimated orders per month, estimated clicks per month, revenue per subscriber per month.
Open the calculator Free calculatorFind out what one sales lead is worth to your business
For manufacturers and distributors: see what a lead is worth, the most you can pay for one and your monthly quote value.
Gives you: value per lead, max cost per lead to stay profitable, monthly pipeline value, expected won sales per month.
Open the calculatorWant help with the numbers?
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