A paid media agency that judges Google, Meta and LinkedIn ads on sales
We connect your campaigns to the deals in your CRM or the orders in your store. You see what your spend brings back, and the ad platforms learn which buyers to find more of.
Free, 30 minutes, and you'll leave with at least one clear next step.
When the ad reports and the bank account disagree
Google and Meta are good at reporting what happens inside Google and Meta. They're much worse at telling you what happened after the click. That gap is where ad money leaks.
The platforms count the same sale twice
Google takes credit for an order, Meta takes credit for the same order, and the total in both dashboards is bigger than what actually landed in your sales system.
Leads look cheap until sales calls them
A lead campaign brings in plenty of form fills, but many are students, competitors or people who will never buy. The platform keeps finding more of them because it was never told which leads were good.
Returns never make it back into the numbers
A store sees strong results in the ad account, then loses a big share of those orders to returns. The campaigns keep getting budget based on sales that didn't stick.
Every landing page is the home page
The ad makes one promise and the page talks about everything else. People bounce, and the cost per sale climbs.
Why do we fix tracking before we touch your ads?
We start with tracking, before we touch a campaign. Google, Meta and LinkedIn all learn from the results you send them. If you send them form fills, they find more form fills. If you send them deals that closed in HubSpot or orders that weren't returned in Shopify, they find more of those. The first job is to connect the ad accounts to the place where sales get recorded.
If you sell through a sales team, that means sending lead stages and closed deals from HubSpot or your CRM back to Google Ads, Meta and LinkedIn, so the platforms learn which leads became customers. If you sell online, it means sending orders straight from Shopify or your store to the ad platforms. We add a report that subtracts returns so you see what you kept.
With tracking in place, we build campaigns around your buyers instead of the platform's suggested settings. Every month we review spend against the number that matters to you, in your own CRM or store data. The details of how the tracking works are on our ad tracking and reporting page.
How we run your ads
- Weeks 1 to 2
Fix the tracking
We check what each platform is counting, fix gaps and double counts, and connect the accounts to your CRM or store so they learn from closed sales.
- Weeks 2 to 4
Build campaigns by buyer
Account lists and job titles on LinkedIn. Product and problem searches on Google. Creative testing on Meta. Each campaign targets one kind of buyer with one message.
- Weeks 2 to 4
Match each ad to a page
Landing pages that repeat the ad's promise in the headline and ask for one action, so the click turns into a lead or an order.
- Ongoing
Change weekly, review monthly
Weekly changes to bids, budgets, audiences and creative. A monthly review of spend against deals, orders and profit, in plain English.
How we run ads differently
Ad accounts look alike from the outside. The difference is in what we measure and how often you hear from us.
| What you get | A typical agency | Push Analytics |
|---|---|---|
| Tracking | Relies on GA4 and the ad platforms' own numbers | Our own tracking tools, so we don't rely on GA4 or ad platform numbers alone. We check results against your sales data |
| How results are judged | Clicks, leads and platform ROAS | The full set of business fundamentals, measured against targets we agree on with you at the start |
| Reporting | A monthly report and a monthly call | Daily updates, weekly reports and a weekly meeting with you (a presentation or call) |
| Access to the team | Time with the team at the monthly call | Day-to-day access to the team doing the work |
| Method | Tries tactics and sees what sticks | Data Driven Decisions Daily (D4), a daily cadence built over years of client work. B2B clients can also use our Friction Point Analysis |
| Scope | Looks at the channel they run | Looks at the business as a system (marketing, sales, operations and data) and digs into the fundamentals of the business |
| Support beyond ads | Focused on ads only | Cross-functional experience to support other parts of your business, such as operations, analytics and process |
Every agency is different; this is how we work.
The platforms we run
Google Ads
Search, Shopping and Performance Max. For lead-based sales, we send results from your CRM back to Google so it learns which searches lead to closed deals. For online stores, we keep Performance Max from taking credit for sales you'd get anyway.
Google Ads agencyMeta ads
Facebook and Instagram campaigns with a steady flow of new creative and the Conversions API set up through your store or CRM. For longer sales, we retarget people who already visited or engaged.
Meta ads agencyLinkedIn ads
Campaigns aimed at the exact companies and job titles you sell to. Leads from LinkedIn's own forms go straight into HubSpot with the right owner and source.
LinkedIn ads agencyWhat we measure, by type of business
If you sell through a sales team
- Cost per lead that sales agrees is worth a call.
- Deals created and closed from each channel and campaign.
- Time from first click to closed deal.
- Spend against revenue won, in your CRM.
If you sell online
- Total revenue against total ad spend, across every platform.
- Cost to win a new customer, separate from repeat buyers.
- Revenue after returns and refunds.
- Profit per order after product cost, shipping and ads.
Examples by industry
We run ads for all kinds of growing businesses, and the setup changes with how you sell. An online brand needs plenty of creative and tracking that counts profit. A manufacturer or a professional services firm needs tight targeting and a link to the CRM, because one good lead can be worth a year of spend. See examples for online brands, manufacturers, construction and restaurants.
Ads also work best when the email behind them works. Our email marketing team builds the emails that turn first orders into repeat customers and new leads into deals.
Ad results for our clients
Veiled Collection went from pop-up shops to more than 50,000 new customers online
Read itFirst Stop Fashion more than doubled its online sales in a year
Read itBaked Bouquet grew from pop-up sales to more than 10,000 new customers
Read itChannels
Each channel has its own page with how we run it, who it suits and what we track.
Google Ads agency
Push Analytics is a Google Ads agency in New Jersey, working across the US. We send your won deals and orders back to Google, so it bids for buyers, not clicks.
Google Shopping agency
Push Analytics runs Google Shopping ads for Shopify brands. We fix the product feed, split new buyers from repeat ones and judge spend on the orders you keep.
Meta ads agency
Push runs Facebook and Instagram ads for online brands, service firms and B2B companies. We plan new ads every month and judge each one on sales that stick.
TikTok Shop agency
We run TikTok Shop ads and TikTok ads for Shopify brands and track profit after TikTok's fees, samples and creator pay. Creator outreach is a scoped add-on.
LinkedIn ads agency
LinkedIn ads for B2B companies, aimed at the people who decide at your target accounts, with every lead tracked to a deal in HubSpot so you see what it earns.
Performance Max agency
Push manages Google Performance Max for online stores and lead-driven businesses. We stop it buying brand sales or junk leads, and judge it on real results.
Microsoft Ads agency
Push runs Microsoft Ads (Bing) for B2B firms, service businesses and online stores. We bid more for the right buyers and track results in HubSpot or Shopify.
Shopify Plus marketing agency
A Shopify Plus marketing agency for ads, Klaviyo, reporting and the operations behind your orders. We work beside your developer and never touch the theme.
More ways we help with ads
Free ad account review
Get a free review of your Google, Meta, LinkedIn or Microsoft ads, checked against your HubSpot deals or Shopify orders. You only give us read-only access.
Premium ecommerce brands
An ecommerce growth agency for premium Shopify brands. We run ads judged on profit after returns, email and SMS, and clear reporting, with our own AI analyst.
Paid ads questions
Should we advertise on Google, Meta or LinkedIn?
Companies that sell to other businesses usually start with Google and LinkedIn. Companies that sell to consumers usually start with Meta and Google. Google catches people who are already searching. Meta and LinkedIn reach people who haven't searched for you yet. We manage all three and set the mix by who you sell to.
How much does ad management cost?
We scope it after the 30-minute call. The cost depends on how many platforms and campaigns you run, how much creative you need and how much reporting you want. You get the scope and cost in writing before any work starts.
How long before ads start working?
Search and retargeting ads often show a signal within a few weeks. New audiences and LinkedIn take longer, often a full quarter, because longer sales take time to close. We agree up front on what you should see by when.
What numbers do you judge ads on?
We judge ads on the deals, orders and revenue in your own CRM or store data, compared with what you spent. The platforms' own reports help us compare campaigns. If you sell products, we also take out returns. Read more about ad tracking.
Do you make the ads themselves?
Yes. We plan and brief the creative each month and write the ad copy. We work from the photos, video and customer content you already have, and the scope sets how much new creative we produce.
Do you build landing pages?
Yes. Each page matches the ad's promise and asks for one action. For HubSpot users, we build the pages in HubSpot so leads land in the CRM with the right source.
Can you work with our in-house team or another agency?
Yes. Some clients keep creative in-house and have us run the accounts and tracking. Others have us fix the tracking and reporting while their own team runs the campaigns.
What do you need from us to get started?
We need admin access to your ad accounts and access to your CRM or store, so we can see your sales. We also need your margins or a target cost per sale. Someone on your side should be able to approve ads each week.
Related
See what your current ads bring in
On the call we'll look at your ad accounts and your CRM or store data side by side, and show you where the numbers stop matching.