An ecommerce growth agency for premium brands that sell on Shopify
Online brands are where Push started. We run the ads, the email and texts and the reporting as one plan, and we judge every channel on what it earns after returns.
Free, 30 minutes, and you'll leave with at least one clear next step.
Which brands do we work with?
We work with premium and established brands that sell direct to shoppers on Shopify. They have a product people love, a loyal base of repeat buyers and a price they want to protect. Most already spend real money on ads and send email every week. What they want is a clear answer on which of it pays.
Many of the brands we know best sell fashion, modest fashion, beauty, jewelry, home goods and food and gifts. If you're still working out the basics of selling direct, our DTC page is a better place to start. The full picture of how we help online brands lives on our ecommerce industry page.
Where premium brands lose profit without noticing
None of these show up in an ad account. They show up months later.
Sales that only work at a discount
Every push needs a code, and full-price weeks get quieter each season. Shoppers learn to wait, and the brand's price slowly stops meaning anything.
Returns hiding behind good ad results
A dress that sells well and comes back half the time looks like a winner in Meta. After refunds and shipping both ways, it may lose money on every order.
Platforms that all claim the same order
Meta, Google and Klaviyo each take credit for a sale. Add them up and you sold more than Shopify shipped, so nobody trusts the report.
Loyal buyers treated like strangers
Your best customers get the same welcome discount as someone who just found you. Repeat buyers are where a premium brand makes its money, and they deserve their own track.
Stock and ads out of step
Ads keep spending on a best seller that's about to sell out, while a full shelf of new stock gets no budget at all.
What does it mean to run the business as one system?
Most brands hire one team for ads, another for email and a freelancer for reports. Each one reports on its own numbers. The ads team says ads drove the week, email says email did, and the founder is left to guess.
We look at marketing, data, operations and retention together. An ad brings in a first order. Email and texts bring that buyer back. Stock decides what you can promote next month, and returns decide what each sale was really worth. When one team can see all four, budget goes where it earns the most profit, and fixes happen in the right order.
When the problem sits in operations, like a slow reorder or an app doing the same job twice, we say so, even when the fix isn't marketing.
What we run for premium brands
Meta ads judged on profit
Prospecting, retargeting and catalog ads, with every budget change checked against orders after returns, rather than what the platform claims.
Meta ads agencyGoogle Shopping and Search
A clean product feed and Shopping campaigns split so your best margins get the most budget.
Google Shopping agencyEmail in Klaviyo
Welcome, cart, post-purchase and win-back flows first, then campaigns. VIP buyers get their own track and early access in place of a bigger discount.
Klaviyo agencyText messages
SMS for launches, restocks and VIP early access, kept short and sent less often than most brands expect.
SMS marketing agencyMeasurement you can trust
One report built from Shopify orders, with spend, returns and email revenue side by side, plus holdout tests that show which channels add sales you wouldn't get anyway.
Ad tracking and reportingShopify Plus support
Launches, expansion stores and wholesale catalogs, run alongside your developer.
Shopify Plus marketing agencyWhat tools do we use to watch your store?
We also built our own tools for ecommerce brands. Push Nexus is the AI brain we made to watch your store's numbers every day, and our internal monitors flag problems early, so nothing gets missed between reports.
They power Data Driven Decisions Daily, or D4 for short. You get daily updates, weekly reports and a weekly meeting with us, and day-to-day access to the team doing the work. Results are checked against your own sales data, so decisions about your store are made on fresh numbers.
How we run an online brand differently
For ecommerce brands, the difference shows up in how closely we watch the store and which numbers we trust.
| What you get | A typical agency | Push Analytics |
|---|---|---|
| Store monitoring | Checks in when the report is due | Push Nexus, our own ecommerce brain, monitors your store constantly so nothing is missed |
| Tracking | Relies on GA4 and the ad platforms' own numbers | Our own tracking tools, so we don't rely on GA4 or ad platform numbers alone. We check results against your sales data |
| Reporting | A monthly report and a monthly call | Daily updates, weekly reports and a weekly meeting with you (a presentation or call) |
| Access to the team | Time with the team at the monthly call | Day-to-day access to the team doing the work |
| Scope | Looks at the channel they run | Digs into the fundamentals of the store: margins, returns and repeat purchase |
| How results are judged | Clicks, leads and platform ROAS | The full set of business fundamentals, measured against targets we agree on with you at the start |
| Method | Tries tactics and sees what sticks | Data Driven Decisions Daily (D4), a daily cadence built over years of client work (we have been growing and optimizing businesses since 2013) |
Every agency is different; this is how we work.
Online brands we've helped grow
Veiled Collection went from pop-up shops to more than 50,000 new customers online
Read itFirst Stop Fashion more than doubled its online sales in a year
Read itCharlie Hustle grew its Missouri customer list by more than 2,600%
Read itBaked Bouquet grew from pop-up sales to more than 10,000 new customers
Read itWhat did that growth look like?
Veiled Collection, a family-run modest fashion brand, made most of its sales at pop-up events. We built its paid ads across Meta and Google, and it brought in more than 50,000 new customers. In the founder's words, the business tripled two years in a row.
First Stop Fashion is a men's streetwear brand with a store in New York. With us running its ads, email and texts, online sales grew 2.1x in a year, and January online revenue reached 3.8x what it was two years before.
Charlie Hustle, a Kansas City apparel brand, combined more than three tools into one HubSpot account for service, email, SMS and reporting. Its customer lists now build themselves from order data, and its Missouri list grew by more than 2,600%. Baked Bouquet makes gift bouquets out of cupcakes. Ads that explain the product step by step brought in more than 10,000 new customers, and it opened a second location.
How the first month works
- Week 1
Connect and compare
We connect your Shopify store, ad accounts and Klaviyo, then compare what each platform claims with your real orders.
- Week 1
Set the target
We agree on a monthly revenue target and the most you can spend while staying profitable. Our break-even calculator is a good way to find that number ahead of the call.
- Weeks 2 to 3
Fix the biggest leak
A short list of changes ranked by profit, starting with the one costing you the most right now.
- Ongoing
Run and report
Daily pacing against target, a plain-English monthly report on profit after returns, and a test plan for the next quarter.
Premium ecommerce brands questions
What makes a brand a good fit for your premium ecommerce work?
A Shopify store with a real repeat-customer base, ad spend you want to be sure about and a price you'd rather not keep cutting. Brand size matters less than whether the product sells at full price when the right people see it.
Do we have to use your own tools to work with you?
No. Our team uses them behind the scenes, and we'll tell you on the call whether direct access would help your team.
How do you decide how much to spend on ads?
We start with the most you can spend while staying profitable, once returns, shipping and product cost come out. Budget then moves toward the channels and products that earn the most after returns, and we pace it against your monthly target every day.
How do email and texts fit with the ads?
Ads bring in the first order, and email and texts bring that buyer back. We set up the welcome, cart, post-purchase and win-back flows first, then plan campaigns, so the money spent winning a customer keeps paying off.
How do you grow a premium brand without training shoppers to wait for sales?
We put more budget behind full-price products that already sell, give VIP buyers early access in place of bigger discounts, and save real sales for a few planned moments each year. Every promotion gets checked on profit after returns.
Do you work with brands that also sell in stores or wholesale?
Yes. We report online sales on their own line, so a strong week in the store or a big wholesale order can't make the ads look better than they were. First Stop Fashion runs a New York store alongside its online business.
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Find out what your channels earn after returns
Bring access to Shopify and your ad accounts. On the call we'll compare what the platforms claim with your real orders and name the first fix.